Indie brands are having their day in the sun. While bigger liquid lipstick brands have recently created a lot of controversy, the indie brands are reaping in sales based on nothing more than their amazing formulas. As they say, the product speaks for itself. No celebrity endorsement needed here!
Caked Co are one of these amazing indie brands which I have been following on Instagram for a while now. They brand launched on Valentines Day 2016 and released six initial shades, ranging from nude to brick red shades, and recently have added three additional shades to their collection which are permanently available.
'Caked is an indie, streetwear inspired makeup company that blends dope style, urban culture and sweet treats into one. When we couldn't find cosmetics that catered to our quirky style, we created our own'.
Packaging
If you have a sweet tooth like me then you're probably going to love this packaging. It is to die for! The cardboard packaging that each lip fondant is packaged in, features super cute pink icing and sprinkles, with donuts and a splash of purple to finish it all. And of course, the name of each lip fondant is clearly labelled on the cardboard packaging along with the product bar-code.
I really love the concept of this brand, and how it incorporates so many baked goods elements, from the brand name to the packaging and even how they've called their liquid lipsticks fondant! Sweet!
The lipstick packaging includes a clear tube which allows you to see the colour of the product within. The lid features the Caked logo and some more of that signature pink icing with sprinkles. It looks good enough to eat!
'Our goal at CAKED is to serve you on-trend, wearable & fun beauty products that will make you feel some type of way'.
Shades & Texture
As I mentioned earlier, Caked offer nine shades however there were only six shades that had been released when I placed my order. As a bit of a rule of thumb, I usually like to order three products to trial to make sure I don't end up reviewing a bad batch (shhh, don't tell the boyfriend but the real reason I always order three of anything is because I'm addicted to cosmetics and must have them all!).
Being liquid lipsticks, these lippies apply as a liquid and dry matte within a few minutes. Did I mention that these lippies smell liked baked goods? Yum!
I managed to score myself Legit, Low-Key, and Creme De La Creme during one of their sales earlier this year. Here's pictures of the products and swatches below.
Caked Lip Fondant - Legit
Caked Lip Fondant - Low-Key
Caked Lip Fondant - Creme De La Creme
Swatches from T - B: Creme De La Creme, Low Key, & Legit
''We can't get enough of the glamorous and ever-evolving makeup world, and hope you love everything we dream up for you'.
Formula & Pigmentation
The formula is really quite thick, and a little goes a long way. I found I had better application with a lip brush rather than using the wand, as the wand was too heavily coated for my liking. The product applied well and dried within a few minutes which I was pleased with.
Pigmentation is brilliant, with even the smallest amount of product giving complete coverage.
NW10 babes: these shades are dark on us! A lot darker than I thought they would be, given the model on the Caked website looked like a pale girl such as myself. These particular shades are great for days when you want a bold, statement lip.
Are these lippies drink proof? Yes. Are they food proof? Semi. Avoid oily foods and retouch after eating. Are they make-out proof? Yes, yes, yes!
Ingredients & Accolades
Caked pride themselves on being 100% vegan and cruelty free.
Affordability & Retailers
Caked Lip Fondants retail for $16.00 USD and can be purchased directly from the company. Shipping is also reasonably quick, with my package arriving approximately 1.5 weeks after ordering. You can place your order here.
Final Verdict
I love giving indie brands a go whenever I can, rather than giving my money to the big cosmetic corporations. I think that the range of colours that Caked offer are very unique which is always a huge plus when looking for new lip products. Their lip fondant concept is utterly brilliant, and I think that Caked are going to do very well for themselves as popularity increases.
Girls, if you love liquid lipsticks as much as I do then head over to Caked Co and give their lip fondants a go!
Stay Updated
New product reviews are uploaded every Saturday in Australia, while Pro Tips are uploaded on the first Sunday of each month.
- B xo
No comments:
Post a Comment